#DRINKTHEMOON

We set out to modernize an ancient beverage and create a new taste of luxury and magic. Crafted with one of the world's best Winemakers, we used only the highest quality Sta. Rita Hills grapes that were hand-picked under the Full Moon.

As the world’s first phygital wine, NOIR is also modernizing wine purchasing and collecting through NFTs and blockchain technology.

Experience and celebrate style, taste, and freedom.